The first thing that strikes you about the Kia Soul is the way it looks like a child's toy that has been designed by a hyperactive, caffeine-addicted, Attention Deficit Disorder sufferer. The thinking behind the aesthetic design is obviously Kia's attempt to shake of the drab and cheap impression that many people have of the brand. The boxy body, with odd curves, tall roofline and high ground clearance does look a lot more striking than anything else that has rolled out of Kia's Korean production line, but is it all a bit too much for the classically reserved British palette?

Early indications suggest that the Kia Soul will most probably fit very nicely into the market; unavoidable really considering it is trying so hard to impress every single type of car owner. The sporty looks will attract the youngsters, the ecologically-sound engine will impress the 'Green'-set, the roomy interior will persuade those of us with families and the price-tag will convince those who have recently been credit crunched. For one car to attempt to corner four vastly different markets is a very brave move but one that could potentially blow up in Kia's face.

The Kia Soul is available with 1.6 Litre Petrol or Turbo Diesel option, both generating an impressive 124bhp and producing 55.4 mpg, so it is relatively powerful for its class and isn't a gas-guzzler either. Its notable 137 g/km Co2 emissions are also worth mentioning in this increasingly environmentally aware society. All in all everything under the bonnet performs above expectation, which is a rare boon for Kia, who seem to stick rigidly to the engineering principle of 'never surprise or overwhelm'. That is until the Soul popped its odd-looking head over the horizon.

Inside the Kia Soul is a relatively comfortable and pleasant place to be. The interior has obviously been as well considered as the exterior. Clearly laid-out controls, good driving position and firm but comfy seats show that Kia have the driver's pleasure at the forefront of their designing minds. The Kia also comes with air-con as standard to keep you feeling cool, whilst the Soul continues looking cool.

The handling is light, progressive and responsive, which is everything the prospective supermini owner is looking for in a car. The 16inch basic wheel option is also oddly superior to the 18-inch option, which somehow manages to multiply the feedback of every tiny bump thousands of times. Other than that, the Kia Soul provides a generally smooth and enjoyable ride.

The Kia Soul will be available for around £12,000, which slots it in at the lower end of family-sized hatchbacks. Its nearest competition is likely to be the new Fiesta, which we already know will trounce the Kia Soul in every conceivable way. What Kia will be looking for however, is to make a little headway into the market and hopefully convince a few naysayers that Kia can manufacture cars with character and good performance.